TY  - BOOK
AU  - Harrin,Elizabeth
AU  - Peplow,Phil
TI  - Customer-centric project management 
T2  - Advances in project management
SN  - 9781409443124 (pbk.)
AV  - HD69.P75 HAR 
PY  - 2012///
CY  - Farnham 
PB  - Gower
KW  - Project management
KW  - Customer relations
N1  - Includes bibliographical references and index; Introducing a customer-centric process -- Why customers count -- Why collaborative project management is not enough -- Measuring project performance -- Customer centricity in practice: a case study -- Customer centricity in a project environment -- Refining your customer-centric approach -- Implementing exceed -- Moving forward with customer-centric project management
N2  - There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance
ER  -