TY  - BOOK
AU  - MOYO,More
AU  - Maibvisira
TI  - The influence of electronic word of mouth (EWOM) on brand image of selected medical aid societies in Zimbabwe
PY  - 2018///
CY  - Gweru
PB  - Midlands State University
KW  - Word of mouth advertising (electronic)
KW  - Medical Aid Societies
KW  - Zimbabwe
KW  - Internet marketing
N1  - Masters of Commerce in Marketing Strategy; Includes bibliography
ER  -