TY - BOOK AU - MBETU,Judith TI - The effect of social media on consumer purchase decisions in the beverage industries in Zimbabwe PY - 2018/// CY - Gweru PB - Midlands State University KW - Social medis marketing KW - Beverage industry KW - Zimbabwe KW - Online social networks KW - Marketing KW - Online marketing N1 - Master of Commerce in Marketing Strategy; Includes bibliography ER -