TY  - BOOK
AU  - MARAMBA, Kudzanai E.
TI  - The influence of business ethics practice on brand performance: the case of SMEs in ICT retail sector in Zimbabwe 
PY  - 2019///
CY  - Gweru
PB  - Midlands State University
KW  - Brand name products
KW  - Retail sector
KW  - Branding (marketing)
KW  - Small to medium enterprises
KW  - Business ethics
KW  - Brand performamnce
N1  - Master of Commerce in Marketing Strategy; Includes bibliography
ER  -