TY  - BOOK
AU  - MAPOSA,Belta T.
AU  - 
TI  - Influence of national and organisational  culture on customer relationship management in bakery industry of Zimbabwe
PY  - 2019///
CY  - Gweru
PB  - Midlands State University
KW  - Corporate culture
KW  - management
KW  - Culture
N1  - Masters in Marketing  Strategy; Includes bibliography
ER  -