TY  - BOOK
AU  - Suder, Gabriele
TI  - Doing business in Europe
SN  - 9780857020857
AV  - HF3497 SUD 
PY  - 2011///
CY  - Los Angeles, London, New Delhi, Singapore, Washington, DC.
PB  - Sage
KW  - Business enterprises
KW  - Europe
KW  - Case studies
KW  - Commerce
KW  - Handbooks, manuals, etc
N1  - Includes an index; Introduction: The New European Business EnvironmentPART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADESLandmarks of European Integration, or How History and Politics Shape the Business EnvironmentEnlargement and the Theories of IntegrationInstitutional Players: How the Rules and Agendas of the European Business Environment are SetPART TWO: BUSINESS EUROPEANIZATIONThe Europeanization of a Business EnvironmentThe Europeanization of Business ManagementPART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENTEuropean Economics, Finance and Funding Marketing in EuropeLobbying the Playing FieldCompeting InternationallyPART FOUR: CORPORATE CASE STUDIESAirbus: A Catalyst of European IntegrationInvestment Consulting in Eastern Europe with ExcedeaThe Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of EuropeanizationEuropean Chief Executives in the Merger Maze: Coping with Multiple RealitiesThe Europeanization of Marimekko: International Growth and Single Market EffectsManaging Change at UnileverAltran: Launching a Corporate Representation Office in BrusselsHaier: A Global Chinese Corporation Feels at Home in Germany
N2  - Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally
ER  -