TY  - BOOK
AU  - Farrell,Carlyle
TI  - Global marketing: practical insights and international analysis
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Export marketing
KW  - Textbooks
KW  - Marketing
N1  - Includes bibliographical references and index; Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing
N2  - Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment
ER  -