TY  - BOOK
AU  - Zituta,Joshua
TI  - The impact of B2B customer relationship management strategies on customer satisfaction and customer retention: A case of petroleum companies in Zimbabwe 
PY  - 2019///
CY  - Gweru
PB  - Midlands State University
KW  - Customer
KW  - Management
KW  - Relationship marketing
N1  - Master of Commerce in Marketing Strategy; Includes bibliography
ER  -