TY  - BOOK
AU  - Makoto,Nelson Simbarashe
AU  - Chokela
TI  - The influence of service innovation on customer retention in the Pensions Industry in Zimbabwe
PY  - 2019///
CY  - Gweru
PB  - Midlands State University
KW  - Customer loyalty
KW  - Customer relations
N1  - Master of Commerce in Marketing Strategy; Includes bibliography
ER  -