TY  - BOOK
AU  - Dumbu,Kudakwashe
AU  - Mafumbate,J
TI  - The Impact of Customer Value on Purchase Decision Making In The Zimbabwean Motor Industry
PY  - 2017///
CY  - Gweru
PB  - Midlands State University
KW  - Relationship marketing
KW  - Motor industry
KW  - Customer relations
N1  - Masters of Commerce In Strategic Management And Corporate Governance; Includes bibliography
ER  -