TY  - BOOK
AU  - Muza,Rufaro G
AU  - Mandina,S
TI  - Influence of customer engagement strategies on innovation adoption in the commercial banking sector of Zimbabwe
PY  - 2018///
CY  - Gweru
PB  - Midlands State Univresity
KW  - Banks and banking
KW  - Customer services
KW  - Customer relations
KW  - Management
KW  - Customer loyalty
N1  - Master of Commerce in Marketing Management; Includes bibliography
ER  -