TY  - BOOK
AU  - Sutherland, Rory 
TI  - Alchemy: the surprising power of ideas that dont make sense 
SN  - 9780753556504
AV  - HF5822 SUT 
PY  - 2019///
CY  - London
PB  - WH Allen
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
KW  - Business
N1  - Includes index
N2  - The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times
ER  -