TY  - BOOK
AU  - Kareba,Tambudzai
AU  - Marufu
TI  - The impact of mobile advertising on customer purchase decision in the Zimbabwean car battery manufacturing and retail industry
PY  - 2019///
CY  - Gweru
PB  - Midlands State University
KW  - Cellphone advertising
KW  - Zimbabwe
KW  - Telemarketing
KW  - Wireless communication systems
N1  - Master of Commerce in Marketing Strategy; Includes bibliography
ER  -