TY - BOOK AU - Bernheim,B.Douglas AU - Whinston,Michael D. TI - Microeconomics SN - 9780071287616 AV - HB172 BER PY - 2008/// PB - McGraw-Hill KW - Microeconomics N1 - Includes bibliographical references and index; 1. Introduction -- 2. Supply and Demand -- 3. Balancing Benefits and Costs -- 4. Principles and Preferences -- 5. Constraints, Choices, and Demand -- 6. From Demand to Welfare -- 7. Technology and Production -- 8. Cost -- 9. Profit Maximization -- 10. Choices Involving Time -- 11. Choices involving Risk -- 12. Choices Involving Strategy -- 13. Behavioral Economics -- 14. Equilibrium and Efficiency -- 15. Market Intervention -- 16. General Equilibrium, Efficiency, and Equity -- 17. Monopoly -- 18. Pricing Policies -- 19. Oligopoly -- 20. Externalities and Public Goods -- 21. Information Imperfections N2 - With a clear and engaging writing style, 'Microeconomics' analyses a set of topics including individual decision making, cost and profit maximization, behavioural economics, equilibrium and efficiency and oligopoly and imperfect competition ER -