TY  - BOOK
AU  - Mawema,Kundayi,P.
AU  - Siwadi,Patience
TI  - Strategic alliance, as a key driver to competitive advantage for businesses within a changing economy: A case study of the banking sector in Zimbabwe 
PY  - 2016///
CY  - Gweru
PB  - Midlands State University
KW  - Competitive advantage
KW  - Banks and banking
KW  - Industrial management
KW  - Strategic planning
N1  - Masters of Business Administration; Includes bibliography
ER  -