TY  - BOOK
AU  - Maswaya,Ruth
AU  - 
TI  - The influence of Electronic Word of Mouth (EWOM) on brand image of selected Mobile Telecommunications Companies in Zimbabwe/by
PY  - 2017///
CY  - Gweru
PB  - Midlands State University
KW  - Branding (Marketing)
KW  - Brand and name products
KW  - Advertising
KW  - Brand name products
N1  - Executive Masters of Business Administration; Includes bibliography
ER  -