TY  - BOOK
AU  - Zihura,Leonard
TI  - Effectiveness of consumer sales promotions to sales volumes in FMCG Opaque beer Marketing/by
PY  - 2015///
CY  - Gweru
PB  - Midlands State University
KW  - Sales promotion
KW  - Advertising
KW  - Sales management
N1  - Master of Commerce in Marketing Strategy; Includes biliography
ER  -