TY  - BOOK
AU  - Chimangah,Tendai S
TI  - The effect of brand loyalty programmes on perfomance of large clothing retailers in Zimbabwe/by
PY  - 2017///
CY  - Gweru
PB  - Midlands State University
KW  - Customer retention
KW  - Brand loyalty
KW  - Textile industry
KW  - Clothing trade
N1  - Master of Commerce in Marketing Strategy; Includes bibliography
ER  -