TY  - BOOK
AU  - Dzoro,Mark K
AU  - 
TI  - Retailer based brand equity of groceries and the consumer post purchase decisions: A case of Zimbabwe Fast moving consumer goods/by
PY  - 2017///
CY  - Gweru
PB  - Midlands State University
KW  - Consumer goods
KW  - Brand name products
KW  - Consumer education
KW  - Consumer behaviour
N1  - Master of Commerce in Marketing Strategy; Includes bibliography
ER  -