TY  - BOOK
AU  - Wood,Marian B.
TI  - Essential guide to marketing planning
SN  - 9780273773634
AV  - HF5415.13 WOO 
PY  - 2013///
CY  - Harlow 
PB  - Pearson Education
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index;  Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
This text includes examples of marketing in action from well-known organizations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills
ER  -