TY  - BOOK
AU  - Ogden,James R.
TI  - Developing a creative and innovative integrated marketing communications plan: a working model 
SN  - 0137783337
AV  - HF5415.123 OGD 
PY  - 1998///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Communication in marketing
N1  - 1
N2  - Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram
ER  -