TY  - BOOK
AU  - Masiiwa, Tafadzwa
TI  - An evaluation of customer relationship management strategies on customer retention in the banking sector in Zimbabwe/by
PY  - 2017///
CY  - Gweru
PB  - Midlands State University
KW  - Customer retention
KW  - Customer loyalty
KW  - Customer satisfaction
KW  - C ustomer services
N1  - Master of Commerce in Strategic Management; Includes bibliography
ER  -