TY  - BOOK
AU  - Duri,Sharon Tsitsi
TI  - Building brand equity through newspaper advertising: A case study of PG building supplies/by
PY  - 2015///
CY  - Gweru
PB  - Midlands State University
KW  - Advertising
KW  - Brand name product
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Bachelor of Commerce Honours in Marketing Management; Includes bibliography
ER  -