TY  - BOOK
AU  - Luthuli,Mukudzei Adelaide
AU  - 
TI  - Evaluating the use of emotional advertising appeals of alcoholic beverages and its influence on alcohol consumption by young adults:n : A case of Bulawayo Townsend and Northlea and Northlea High Schools/by
PY  - 2016///
CY  - Gweru
PB  - Midlands State University
KW  - Advertising
KW  - Consumer education
KW  - Popular culture
N1  - Bachelor of Commerce Honours in Marketing Management; Includes bibliography
ER  -