TY - BOOK AU - Machokoto,Amon AU - TI - An evaluation of intrinsic factors that affect the adoption of juice beverages in the beverage sector: A case of Ballyhouse juice (Probrands)/by PY - 2016/// CY - Gweru PB - Midlands State University KW - Beverage Industry KW - Zimbabwe KW - Management KW - Food service management KW - Food industry and trade N1 - BCOM Honours in Marketing Management; Includes bibliography ER -