TY  - BOOK
AU  - McGIVERN,Yvonne
TI  - The practice of market research: an introduction 
SN  - 9780273773115
PY  - 2013///
CY  - Harlow 
PB  - Pearson
KW  - Marketing research
KW  - Methodology
KW  - Social sciences
KW  - Research
N1  - Includes bibliographical references
ER  -