TY  - BOOK
AU  - MAPFUMO,Claybough T.
AU  - Makasi
TI  - Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe
PY  - 2018///
CY  - Gweru
PB  - Midlands State University
KW  - Brand name products
KW  - management
KW  - Branding (marketing)
KW  - Product management
N1  - Mcom. Marketing Strategy; Thesis (Mcom.) - Midlands State University
Department of  Marketing Strategy 2018; Includes bibliographical references( leaves 76-78)
ER  -