TY  - BOOK
AU  - ORMROD,Robert P.
AU  - HENNEBERG,Stephan C.M.
AU  - O'SHAUGHNESSY,Nicholas J.
TI  - Political marketing: theory and concepts 
SN  - 9780857025814
PY  - 2013///
CY  - Los Angeles 
PB  - Sage
KW  - Campaign management
KW  - Marketing
N1  - Includes bibliographical references
ER  -