TY  - BOOK
AU  - ZEITHAML,Valarie A.
AU  - Bitner,Jo Mary
AU  - Gremler,Dwayne D.
TI  - Services marketing: intergrating customer focus across the firm
SN  - 9781260083521
PY  - 2018///
CY  - New York
PB  - Mcgraw-Hill
KW  - Services industries
KW  - Customer services
N1  - Includes index
ER  -