TY  - BOOK
AU  - KATZ,Helen E.
TI  - The media handbook: a complete guide to advertising media selection, planning, research, and buying
SN  - 9780415873543
PY  - 2010///
CY  - London
PB  - Routledge
KW  - Advertising media planning
KW  - Mass media and business
KW  - Marketing channels
N1  - Includes a bibliography and index
ER  -