TY  - BOOK
AU  - SIKWILA,Nyasha
TI  - The impact of mechandise assortment on customer retention: a case study of Village Spar
PY  - 2017///
CY  - Gweru
PB  - Midlands State University
KW  - Customer retention
KW  - Customer relations
KW  - Mangement
KW  - Customers' preferences
N1  - Hons. Retail and Logistics Management; Dissertation (Hons.) - Midlands State University
Department of  Retail and Logistics Management 2017; Includes bibliographical references (leaves 48-52)
ER  -