TY  - BOOK
AU  - WOODRUFF, Robert B.
AU  - GARDIAL, Sarah F.
TI  - Know your customer: new approaches to understanding customer value and satisfaction
SN  - 1557865531
PY  - 1996///
CY  - Cambridge
PB  - Blackwell Publishers, Inc.
KW  - Consumers' preferences
KW  - Consumer satisfaction
KW  - Quality of products
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -