TY  - BOOK
AU  - COE,John M.
TI  - The fundamentals of business to business sales and marketing
SN  - 9780071408790
PY  - 2003///
CY  - New York
PB  - McGraw-hill
KW  - Selling
KW  - Industrial marketing
KW  - Data processing
N1  - Includes index
ER  -