TY  - BOOK
AU  - Cant,Michael
AU  - MAachado,Ricardo
TI  - Marketing success stories: South African case studies
SN  - 9780195994896 (pbk.)
AV  - HF5415.12.S66 MAR 
PY  - 2010///
PB  - Oxford University Press Southern Africa
KW  - Marketing
KW  - Case studies
KW  - South Africa
N1  - Includes bibliographical references; 
1. Lifes Comfort Solutions ; 2. Bond Choice Launching mortgage origination ; 3. Maximum Profit Recovery (Pty) Ltd (Maxprof) ; 4. South African National Parks ; 5. Kiddies Academy ; 6. Assupol Life: 95 years ; 7. Citi Golf 1984-2009 ; 8. Duracell Biggest chocolate bunny in the world campaign ; 9. Teabox ; 10. CPD ; 11. Executive Marketing Mix ; 12. Pepsi In the battle of the giants for the lightweight championship ; 13. Woolworths Multidimensional marketing: A good business journey ; 14. kulula.com Making you want to fly ; 15. Solidarity ; 16. The Hotdog Cafe story ; 17. Eyeslices ; 18. Vukani-Ubunta ; 19. Foschini Gift cards: Using brand strategy on a commodity ; 20. Student Village: Infiltrating the student social scene ; 21. Amarula Cream The spirit of Africa ; 22. Game 40 years of winning ; 23. Debonairs Pizza ; 24. Origins i-brand: Pre-commercialisation ; 25. The i -brand of Origin: Commercialisation products ; 26. MBD Inc. ; 27. Promac Paints ; 28. Dawn Wing ; 29. Flight of the Fish Eagle
N2  - Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share
ER  -