TY  - BOOK
AU  - ZEITHAML,Valarie A.
AU  - ZEITHAML,Valarie A.
AU  - GREMLER,Dwayne D.
TI  - Services marketing: intergrating customer focus across the firm
SN  - 9780072961942
PY  - 2006///
CY  - Boston
PB  - Mcgraw-Hill
KW  - Services industries
KW  - Customer services
N1  - Includes index
ER  -