TY  - BOOK
AU  - RUST,Roland T.
AU  - KANNAN,P.K.
TI  - E-Service: new directions in theory and practice 
SN  - 812032241X
PY  - 2003///
CY  - New Delhi, Prentice Hall of India
KW  - Electronic commerce
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -