TY  - BOOK
AU  - HOLLENSEN, Svend
TI  - Marketing management: a relationship approach
SN  - 0273643789
PY  - 2003///
CY  - Harlow, Essex
PB  - Pearson Education
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -