TY  - BOOK
AU  - JOHNSTON,Mark W.
AU  - MARSHALL, Greg W.
TI  - Relationship selling 
SN  - 9781259010040
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Education
KW  - Relationship marketing
KW  - Selling
KW  - Customer relations
N1  - Includes index
ER  -