TY  - BOOK
AU  - Osterwalder, A.
AU  - Pigneur, Y.
TI  - Business model generation: a handbook for visionaries, game changers and challengers
SN  - 9780470876411
PY  - 2010///
CY  - New Jersey
PB  - John Wiley and Sons
KW  - Business planning
KW  - New business enterprises
KW  - Strategic planning
ER  -