TY  - BOOK
AU  - LOVELOCK,Christopher
AU  - WIRTZ, Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9780136118749
PY  - 2011///
CY  - New Jersey 
PB  - Pearson Education
KW  - Services industries
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -