TY  - BOOK
AU  - KOTLER, Philip ...[et al]
AU  - ARMSTRONG, Gary
AU  - WONG, Veronica
TI  - Principles of marketing 
SN  - 9780273711568 (pbk)
PY  - 2008///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
N1  - Includes index
ER  -