TY  - BOOK
AU  - LOVELOCK, Christopher.
AU  - WIRTZ, Christopher.
TI  - Services marketing: People, technology, strategy
SN  - 0132056763
PY  - 2007///
CY  - Australlia
PB  - Pearson Prentice Hall
KW  - Services marketing
N1  - Includes index
ER  -