TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications:  engagements, strategies and practice
SN  - 9780273687726
PY  - 2006///
CY  - Harlow 
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -