TY  - BOOK
AU  - KOTLER, Philip
AU  - BOWEN, John T.
AU  - MAKENS, James C.
TI  - Marketing for hospitality and tourism
SN  - 9780132453134
PY  - 2010///
CY  - New Jersey
PB  - Pearson Education
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism trade
N1  - Includes index
ER  -