TY  - BOOK
AU  - VENTER, Peet (ed.)
AU  - JANSEN VAN RENSBURG, Mari (ed.)
TI  - Strategic marketing: theory and applications for competitive advantage
SN  - 9780195987065
PY  - 2009///
CY  - Cape Town
PB  - Oxford University Press Southern Africa
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -