TY  - BOOK
AU  - EASTMAN, Susan T.
AU  - FERGUSON, Douglas A.
TI  - Media programming: strategies and practices
SN  - 9781111835026
PY  - 2013///
CY  - Australia
PB  - Wadsworth, Cengage Learning
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
N1  - Includes bibliographical references and index
ER  -