TY  - BOOK
AU  - ETZEL,Michael J.
AU  - WALKER, Bruce J.
AU  - STANTON, William J.
TI  - Marketing
SN  - 0072526505
PY  - 2004///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -