TY - BOOK AU - FULLER ,W.Gordon TI - New food product development : : from concept to marketplace SN - 9781439818640 PY - 2011/// CY - Taylor & francis group PB - CRC Press KW - Food KW - Marketing KW - Research KW - New products KW - Product management KW - Food industry and trade KW - Technological innovations N1 - Includes bibliographical references and index ER -