TY  - BOOK
AU  - FULLER ,W.Gordon
TI  - New food product development : : from concept to marketplace
SN  - 9781439818640
PY  - 2011///
CY  - Taylor & francis group
PB  - CRC Press
KW  - Food
KW  - Marketing
KW  - Research
KW  - New products
KW  - Product management
KW  - Food industry and trade
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -