Experiential marketing: how to get customers to sense, feel, think, act and relate to your company and brands Bernd H Schmitt
Material type:
TextPublication details: New York The Free Press 1999Description: 280 pISBN: - 0684854236
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Harare Campus Library Harare Campus Library | HF5415.13 SCH (Browse shelf(Opens below)) | 132411 | Available | BK111801 |
Browsing Harare Campus Library shelves, Shelving location: Harare Campus Library Close shelf browser (Hides shelf browser)
| HF5415.1263 WEB Industrial marketing strategy | HF5415.127 HOO Marketing strategy and competitive positive positioning | HF5415.13 BLY Business-to-business marketing management | HF5415.13 SCH Experiential marketing: | HF5415.55 CHO Relationship marketing strategy : | HF5635 HOR Introduction to management accounting. | HF5635 HOR Introduction to management accounting : |
Includes bibliographical references and index.
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