The essence of services marketing. /
Material type:
TextPublication details: New Dehli : Prentice Hall of India, 2001.Description: 253pISBN: - 8120309146
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
PostGraduate Studies Library Open Shelf | HF5415.13 PAY (Browse shelf(Opens below)) | 58115 | Available | BK36907 |
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| HF5415.13 PAR Strategic marketing management : a means-end approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF 5415.13 PAR Strategic marketing management : a means-end approach / | HF5415.13 PAY The essence of services marketing. / | HF5415.13 RAM Marketing management | HF5415.13 RAM Marketing management | HF5415.13 RAM Marketing management |
Includes references and index.
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